Development of a Marketing Strategy Optimization Framework and SPKLU Facilities to Accelerate the Adoption of Electric Vehicles (EV)
Research Focus
KONSERVASI ENERGI DAN ENERGI TERBARUKANTRANSPORTASI
Keyword
Optimal Location ProblemMathematical ProgrammingLingooptimizationmachine learning
TRL Product Type:
Umum dan Hard Engineering
TRL:
5
CRL:
-
Summary
This research produces a framework that provides guidance for partners in determining the best location for SPKLU placement in the Jadetabek Region. The stages proposed in this framework are as follows:
- Data collection, there are three types of data that must be collected, namely user demand data (EV vehicle owners), potential SPKLU station data and various related parameters.
- Selection of mathematical models that are tailored to company goals. There are two models prepared, namely a model that aims to minimize the costs of building and operating SPKLU and user costs for using the facilities.
- Coding and executing using Lingo optimization software
- Carry out testing and analysis of results processed by Lingo
- Filter the optimal location further by using a machine learning model to predict the popularity of a station
- Deploying solutions that have been processed by Lingo and Machine Learning.
Product Impact
Benefits for partners: 1. Increase marketing efficiency through mapping/profiling areas and potential customers using EVs 2. Reduce uncertainty in the provision of electricity supply 3. Increase efficiency and effectiveness of SPKLU procurement Benefits for universities. 1. Increased relevance of PT's tridharma activities to community needs 2. Realization of Binus' main mission, namely "Fostering and Empowering the society" 3. Increased recognition of Binus' existence in the community Benefits for the Community. 1. Increased public interest in using electric vehicles. 2. Increased convenience for people in operating electric vehicles. Repeating the explanation in the background, the impact of the planned innovation on society is to help slow the rate of climate change, increase the efficiency of energy use, reduce air pollution and improve public health.
Product Uniqueness
This product has never been created before by other researchers on a large scale and is ready for implementation.
Inventor
SDG
-Other Docs
